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Digital Transformation Consultancy

Full-Service Digital Transformation Through Composable & AI

Composable and AI consulting for teams who need shipped systems, not strategy decks. Inside the MACH Alliance. Queer-led. Built to move.

Who We Are

Building the Future of Digital Commerce

Fidget Labs is a composable architecture and AI enablement consultancy run from Breda, Netherlands. We work with enterprise and mid-market teams who need real systems shipped, not slides delivered.

Our work blends deep technical expertise with hands-on delivery and a teacher's instinct. Every engagement is scoped to leave your team more capable than we found it. Less invoice liability, more lasting capability.

We partner with the MACH Alliance, build with the agent patterns we recommend, and ship code we'd be willing to maintain ourselves.

Tower Bridge London with historic architecture - representing global reach and established presence
AI-Powered Solutions

AI That Actually Works for Your Business

We help you move past AI hype and into practical implementation. Tangible outcomes. Better customer experiences. Streamlined operations. Measurable business impact. No theater.

Seamless Integration

Connect AI capabilities to your existing tech stack without disruption, enabling smarter workflows across your organization.

Cost-Smart Scaling

Implement AI solutions that grow with your needs while maintaining predictable costs and clear ROI metrics.

Reusable Intelligence

Build AI components once and deploy them across channels, ensuring consistent experiences and efficient operations.

Free Interactive Assessment

How Ready Is Your Organization for Composable + AI?

10 minutes. 18 questions. Two scores that tell you exactly where you stand. Benchmarked against 600 enterprise leaders from the MACH Alliance.

have adopted composable technology

face barriers implementing AI

of fully composable orgs are confident in AI at scale

believe AI governance standards are missing

Source: MACH Alliance Enterprise Technology Report 2026 (n=600)

Find out where you land.

The MACH & AI Readiness Assessment scores your organization on two axes. Composable maturity. AI readiness. You get placed on a quadrant, benchmarked against real enterprise data, and receive an AI-powered personalized analysis of what it means for your specific situation.

No signup. No gate. Just answers.

Delivery Lead for the MACH AI Exchange. Kerrigan Baron runs the Alliance's monthly agentic AI sessions and leads the recurring AI Exchange hackathons. The program has shipped seven open-source agentic prototypes so far, with more on the way.

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What We Do Best

Six engagement shapes. From audit to implementation.

MACH Architecture Consulting

Ready to move past the monolith? We'll help you transform your technology stack with composable, connected, and open systems that actually work together. We assess where you are, design where you're going, and implement best-of-breed technologies that cut technical debt while cranking up agility and scalability.

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Composable Strategy Roadmaps

Going from legacy to modern doesn't happen by accident. Our strategic roadmaps guide you from monolithic mayhem to MACH mastery, prioritizing initiatives based on real business impact, technical dependencies, and ROI. We design solutions that solve today's problems while setting you up for tomorrow's opportunities.

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Customer Experience Transformation

Every click, scroll, and interaction matters. We elevate customer experiences through data-driven design and AI-powered personalization. Our CX audits find the friction points hiding in your customer journey, and our composable approach lets you test and deploy improvements at lightning speed.

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AI Enablement & Integration

AI shouldn't be a bolt-on afterthought. We integrate AI capabilities strategically into your composable architecture. Intelligent content management. Automated customer service. Predictive analytics. The goal? Smarter operations, happier customers, and AI that actually earns its keep.

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Digital Experience Audit

Before you can fix it, you need to see it. Our comprehensive audits examine your digital ecosystem through the five composable principles and MACH Alliance best practices. We evaluate your tech stack, API connectivity, customer experience metrics, and AI readiness, then hand you a roadmap that actually makes sense.

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Rapid Migration Implementation

Ideas are great. Execution is everything. We handle the full journey: legacy system migration, composable architecture implementation, MACH Alliance-aligned platform integration, headless CMS setup, and AI enablement. Minimal business disruption. Maximum "wow, that was smoother than expected."

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Technology Partners

Platform Expertise You Can Trust

Deep experience with the leading MACH-certified platforms and modern infrastructure providers.

Algolia logo
Contentstack logo
Cloudinary logo
Contentful logo
Netlify logo
Stripe logo
AWS logo
Commercetools logo
BigCommerce logo
Commerce Layer logo
Vercel logo
Google Cloud logo
Talon.One logo
Storyblok logo
Sanity logo
Uniform logo
Kibo logo
n8n logo
Track Record

Brands I've shipped systems for

Delivery experience across two decades. Industries spanning pharma, finance, retail, tech, food, telecom, and healthcare. The work below was led personally across previous roles at Valtech, Merkle, and Search Discovery, plus current work with the MACH Alliance.

Gerber Life Insurance
Trimble
National Veterinary Associates
MACH Alliance
AstraZeneca
J.P. Morgan Chase
REI
US Foods
GameStop
Plaid
Kimberly-Clark
Alcon
Corteva
Pushpay
Morrison Foerster
Konica Minolta
Fifth Third Bank
Extended Stay America
NCMEC
Apartment Finder
Our Philosophy

Our Approach to Transformation

Every engagement is guided by four core principles that ensure lasting success for your digital initiatives.

1

Composable-First Thinking

We design solutions that are modular, flexible, and built to evolve with your business needs.

2

Customer Experience at the Core

Every decision is guided by how it impacts your customers and their journey with your brand.

3

Alliance-Aligned Expertise

Contracted with the MACH Alliance Tech Office and serving as Delivery Lead for the AI Exchange. Every build aligns to Composable, Connected, and Open principles, plus our own takes on Incremental and Autonomous delivery.

4

AI-Augmented Transformation

We leverage AI not as a buzzword, but as a practical tool to accelerate outcomes and insights.

Focal Point in your inbox

One short email when a new Focal Point article goes live. No spam, no sales pitches, just the writing.

Garden pathway through vine-covered trellis - representing growth and new possibilities

Ready to transform your digital experience?

Let's discuss how we can help you build a composable, future-proof digital ecosystem that delights your customers and drives business growth.