Composable and AI architecture, on demand.
Senior composable and AI architecture for systems integrators, vendors, and brands that need the build moving again, priced in the open. Queer-led. Built to move.
Building the Future of Digital Commerce
Fidget Labs is a composable architecture and AI enablement consultancy run from Breda, Netherlands. We work with enterprise and mid-market teams who need real systems shipped, not slides delivered.
Our work blends deep technical expertise with hands-on delivery and a teacher's instinct. Every engagement is scoped to leave your team more capable than we found it. Less invoice liability, more lasting capability.
We partner with the MACH Alliance, build with the agent patterns we recommend, and ship code we'd be willing to maintain ourselves.
AI That Actually Works for Your Business
We help you move past AI hype and into practical implementation. Tangible outcomes. Better customer experiences. Streamlined operations. Measurable business impact. No theater.
Seamless Integration
Connect AI capabilities to your existing tech stack without disruption, enabling smarter workflows across your organization.
Cost-Smart Scaling
Implement AI solutions that grow with your needs while maintaining predictable costs and clear ROI metrics.
Reusable Intelligence
Build AI components once and deploy them across channels, ensuring consistent experiences and efficient operations.
Three offers. Priced in the open.
Senior architecture without the agency layer. The price is on the page, and the scope is tight enough to mean something.
How Ready Is Your Organization for Composable + AI?
10 minutes. 18 questions. Two scores that tell you exactly where you stand. Benchmarked against 600 enterprise leaders from the MACH Alliance.
have adopted composable technology
face barriers implementing AI
of fully composable orgs are confident in AI at scale
believe AI governance standards are missing
Source: MACH Alliance Enterprise Technology Report 2026 (n=600)
Find out where you land.
The MACH & AI Readiness Assessment scores your organization on two axes. Composable maturity. AI readiness. You get placed on a quadrant, benchmarked against real enterprise data, and receive an AI-powered personalized analysis of what it means for your specific situation.
No signup. No gate. Just answers.
Delivery Lead for the MACH AI Exchange. Kerrigan Baron runs the Alliance's monthly agentic AI sessions and leads the recurring AI Exchange hackathons. The program has shipped seven open-source agentic prototypes so far, with more on the way.
About the MACH AI ExchangeLatest from Focal Point
Insights, strategies, and perspectives on digital transformation, MACH architecture, and building exceptional customer experiences.
The Capabilities Behind the Offers
5 practice areas, from architecture strategy to hands-on migration. Every one delivered through the offers on our How We Engage page.
Platform Expertise You Can Trust
Deep experience with the leading MACH-certified platforms and modern infrastructure providers.
Brands I've shipped systems for
Delivery experience across two decades. Industries spanning pharma, finance, retail, tech, food, telecom, and healthcare. The work below was led personally across previous roles at Valtech, Merkle, and Search Discovery, plus current work with the MACH Alliance.
Our Approach to Transformation
Every engagement is guided by four core principles that ensure lasting success for your digital initiatives.
Composable-First Thinking
We design solutions that are modular, flexible, and built to evolve with your business needs.
Customer Experience at the Core
Every decision is guided by how it impacts your customers and their journey with your brand.
Alliance-Aligned Expertise
Contracted with the MACH Alliance Tech Office and serving as Delivery Lead for the AI Exchange. Every build aligns to Composable, Connected, and Open principles, plus our own takes on Incremental and Autonomous delivery.
AI-Augmented Transformation
We leverage AI not as a buzzword, but as a practical tool to accelerate outcomes and insights.
Focal Point in your inbox
One short email when a new Focal Point article goes live. No spam, no sales pitches, just the writing.
Tell us where the build is stuck.
Three offers, priced in the open. A fractional architect who embeds with your team, a two-week review that finds what is actually wrong, or one day that levels your team up.