Twenty years of enterprise delivery across MACH, DXP and AI enablement. Built around teaching, shipping, and the kind of partnership that ends with your team owning the work.
Two decades of enterprise delivery, across previous roles and current work.
We're a consultancy run by senior practitioners who write the code, build the prototypes and run the hackathons themselves. No agency layers. No junior swap halfway through delivery. The people who scope your project are the people doing it.
Our work sits at the intersection of three things most consultancies treat as separate. Deep MACH and composable architecture. Hands-on AI enablement. And a teacher's instinct to build capability into your team rather than dependency on ours.
We approach the work with curiosity and play. Not because consulting is light, but because joy in the process produces better systems. Better thinking. Better outcomes. If your last consulting engagement felt like a slow death by deck, you'll notice the difference quickly.
The MACH Alliance launched the AI Exchange as a vendor-neutral peer network where enterprise brands, system integrators, and technology vendors co-develop the agentic patterns that work in production.
Fidget Labs founder Kerrigan Baron serves as Delivery Lead for the MACH AI Exchange and runs the program's monthly sessions and recurring hackathons. The program has shipped seven open-source agentic prototypes to date, with new builds in development across upcoming Alliance events.
Three additional prototypes have shipped since, with more in development. See the full set on the MACH Alliance GitHub.
We build with the same agent patterns internally. Walking the talk matters more than talking about the walk. Learn more about the MACH AI Exchange.
The principles that guide how we work and who we are
We are multi-disciplinary by design. The full saying goes: "A jack-of-all-trades is a master of none, but oftentimes better than a master of one." Our work spans architecture, delivery, and AI enablement because the problems our clients face don't respect job titles.
We teach so our clients can own, operate, and innovate without us. Every engagement is structured to leave your team more capable than we found it. Less invoice liability, more lasting capability. We're teachers first. The hackathons, the open-source prototypes, the workshops, the writing. All of it is teaching in practice.
Our foundation is playful experimentation. We move to create, to test, to learn, to ship. Sitting in strategy meetings forever is its own kind of risk, and it is the one nobody puts on a risk register.
Movement is also how we find out whether an idea survives contact with a real system. A prototype answers in a week what a discovery phase argues about for a quarter. Movement compounds. Stillness costs.
"One is a token, diversity is plural."
Diversity is a foundational element here, not a policy bolted onto one. We are built from people with different backgrounds, different ways of thinking, and perspectives that do not agree with each other by default. That is the point.
Systems designed by people who have all had the same experience keep failing the same way, for the same users, and nobody in the room notices.
Six things you should know before we work together.
No agency layers. No junior swap halfway through delivery. The people who scope your project are the people doing it. Two of us, two decades of MACH and DXP delivery, and nobody in between you and the work.
Contracted with the MACH Alliance Tech Office on admissions and Agent Ecosystem direction. Delivery Lead for the AI Exchange and the recurring hackathons. Working inside the rooms where Alliance direction takes shape, which means clients get earlier visibility into where composable and agentic patterns are going next.
Diversity is not a checkbox. It shapes who we centre, how we price, and whose problems we take seriously. Queer, trans and AFAB founders can ask about community rates. Teams built from different backgrounds and different ways of thinking ship better systems, and we have watched that play out across twenty years of work.
We started in physical hardware in 2006. SEO and analytics through the 2010s. Enterprise DXP and MACH platforms since 2017. AI enablement isn't a pivot for us, it's the next layer on a foundation that goes deep.
Strategy decks are not deliverables. Working systems are. Every recommendation we make has been tested somewhere. Often by us, in production, with code we've maintained. If we can't point to where we've shipped it, we'll tell you.
We build with the same agent patterns we recommend. The same MACH stack we advise clients to adopt. The same composable principles we teach in workshops. Our own systems are the proving ground for the patterns we sell.
CEO & Co-Founder
John leads client relationships and commercial direction at Fidget Labs. His background spans growth strategy, enterprise marketing, and building and scaling teams across both large organisations and high-growth businesses. His focus is making sure engagements are structured around the business outcome rather than the deliverable.
LinkedIn, John Macchione (opens in a new tab)
CTO & Co-Founder
Kerrigan leads the technical side of Fidget Labs. Twenty years of enterprise delivery across composable architecture and AI enablement, most recently as Senior Technical Director for MACH and composable technologies at Valtech. They lead delivery for the MACH AI Exchange under contract with the MACH Alliance Tech Office, and write Focal Point.
LinkedIn, Kerrigan Baron (opens in a new tab)See where your organization stands on composable + AI.
Free assessment. 10 minutes. Benchmarked against the MACH Alliance Enterprise Technology Report 2026.
Book a call and we will figure out whether we are a fit. No pressure, no sales theatre.