Focal Point Authors

Kerrigan Baron

CEO & Founder @ Fidget Labs

Schedule with Kerrigan

Pronouns They/Them

Education

  • Bachelor of Science in History Technology and Sociology - Georgia Institute of Technology

  • Information Technology Management Certificate - Scheller College of Business at Georgia Institute of Technology

Vertical Experience

  • Technology & Software Development

  • Financial Services (JP Morgan Chase, 5/3 Bank, Zions Bank, Gerber Life Insurance)

  • Retail & E-commerce (REI, GameStop, Albertsons Safeway)

  • Healthcare & Life Sciences (AstraZeneca, National Veterinary Associates, Alcon)

  • Construction & Real Estate (Perry Homes, Real Estate Management Portfolio)

  • B2B & Enterprise Services (Trimble, US Foods, Morrison Foerster)

  • Fintech (Plaid)

  • Hospitality (Extended Stay America)

  • Non-Profit & Social Impact (National Center for Missing & Exploited Children, College Football Hall of Fame)

  • Automotive

  • Agency & Marketing Services

Availability

Available for Consultations - Currently accepting corp-to-corp contracts through Fidget Labs and individual consulting engagements. Available for conference speaking during Central European Time (CET) with work allowances for both European and US markets. Client travel available for EU & UK.

Socials

  • LinkedIn: linkedin.com/in/kerriganbaron

  • Conference Speaking Portfolio:

    • Netlify Compose 2023: "How Agencies Help Enterprises Go Composable"

    • Contentful Storylines Silicon Valley 2023: "From Anonymous to Advocate through MACH Technology"

    • CommerceNext Webinar 2023: "How Personalized Content Helps Create Exceptional Commerce Experiences at Scale"

    • MACH X 2025:

      • “WhackAScam AI: Fraud Detection Agent”

      • “DeepShift AI: AI-Assisted Platform & Data Migration”

      • “Synapse AI: B2B Wholesale Ordering AI”

      • “From Silos to Synergy: The Athena AI Advantage”

Biography

Kerrigan Baron is an accomplished technology leader with over 20 years of experience revolutionizing enterprise digital experiences through cutting-edge MACH (Microservices, API-first, Cloud-native, Headless) and composable architecture solutions. As Head of Technology & Partnerships at Fidget Labs BV, they founded the consultancy with the express goal of gathering elite professionals across finance, technology, and research to deliver strategic solutions that drive meaningful change for clients across the globe.

Throughout their career, Kerrigan has successfully led multi-million dollar marketing technology transformations for enterprise clients, generating revenue through innovative partnership strategies and go-to-market approaches. Their expertise spans the entire MACH ecosystem, from Contentful and Contentstack to Commercetools and Netlify, consistently delivering solutions that achieve remarkable results—including an 85% site speed increase for 1,000+ websites that earned recognition as a MACH Impact Awards finalist.

Beyond their technical prowess, Kerrigan is a passionate advocate for LGBTQIA+ inclusion and diversity in technology. They actively cultivate safe and inclusive environments through allyship workshops, panel discussions, and policy advocacy, including spearheading the implementation of a new Transitioning at Work policy at Valtech. As foster parents to transgender teens and active volunteers with Pride Chorus, their commitment to uplifting diverse voices extends far beyond the workplace. Kerrigan's unique combination of technical excellence and authentic advocacy makes them a sought-after conference speaker at industry events like Netlify Compose and Contentful Storylines, where they bridge the gap between innovative technology and meaningful social impact.

Their latest work has been with the MACH Alliance working as the Delivery Lead on their AI Exchange Hackathons. The first inaugural AI Hackathon produced four production-ready AI products showcased at MACH X in London on October 21, 2025. The products are all being made available through the MACH Alliance as an open source AI product available for the entire ecosystem. More coming soon!