The people writing it. Both of us deliver the work we write about, which is the only reason any of it is worth reading.
Kerrigan Baron is an accomplished technology leader with over 20 years of experience revolutionizing enterprise digital experiences through cutting-edge MACH (Microservices, API-first, Cloud-native, Headless) and composable architecture solutions. As CTO and Co-Founder of Fidget Labs B.V., they founded the consultancy with the express goal of gathering elite professionals across finance, technology, and research to deliver strategic solutions that drive meaningful change for clients across the globe.
Throughout their career, Kerrigan has successfully led multi-million dollar marketing technology transformations for enterprise clients, generating revenue through innovative partnership strategies and go-to-market approaches. Their expertise spans the entire MACH ecosystem, from Contentful and Contentstack to Commercetools and Netlify, consistently delivering solutions that achieve remarkable results, including an 85% site speed increase for 1,000+ websites that earned recognition as a MACH Impact Awards finalist.
Beyond their technical prowess, Kerrigan is a passionate advocate for LGBTQIA+ inclusion and diversity in technology. They actively cultivate safe and inclusive environments through allyship workshops, panel discussions, and policy advocacy, including spearheading the implementation of a new Transitioning at Work policy at Valtech. As foster parents to transgender teens and active volunteers with Pride Chorus, their commitment to uplifting diverse voices extends far beyond the workplace.
Kerrigan’s unique combination of technical excellence and authentic advocacy makes them a sought-after conference speaker at industry events like Netlify Compose and Contentful Storylines, where they bridge the gap between innovative technology and meaningful social impact.
Their latest work has been with the MACH Alliance working as the Delivery Lead on their AI Exchange Hackathons. The first inaugural AI Hackathon produced four production-ready AI products showcased at MACH X in London on October 21, 2025. The products are all being made available through the MACH Alliance as open source AI products available for the entire ecosystem.
CEO & Co-Founder
John leads client relationships and commercial direction at Fidget Labs. His background spans growth strategy, enterprise marketing, and building and scaling teams across both large organisations and high-growth businesses. His focus is making sure engagements are structured around the business outcome rather than the deliverable.
Explore insights on MACH architecture, digital transformation, and composable commerce
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