What is structured data?
Machine-readable labeling embedded in a page that states what things are: this is a price, this is an author, this is a definition.
Also called schema markup, JSON-LD.
In one sentence
Machine-readable labeling embedded in a page that states what things are: this is a price, this is an author, this is a definition.
Why it matters to a business
It removes guesswork for search engines and AI assistants. Cheap to add, and it is the difference between being quoted accurately and being paraphrased wrongly.
Real examples
- schema.org
- JSON-LD
Every term here was explained to us once, too. Asking is how you learn it.
Structured data, in questions
The same answer, in the shape people ask it.
What is structured data?
Machine-readable labeling embedded in a page that states what things are: this is a price, this is an author, this is a definition.
Why does Structured data matter to a business?
It removes guesswork for search engines and AI assistants. Cheap to add, and it is the difference between being quoted accurately and being paraphrased wrongly.
What are examples of Structured data?
schema.org, JSON-LD.
Wondering what this means for your organization?
Thirty minutes, no slides, no jargon. We will tell you which of this applies to you, and which is noise.