What is answer engine optimization (AEO)?
Making your content easy for AI assistants to find, understand and quote, rather than optimizing for a ranked list of blue links.
Also called AEO, GEO, generative engine optimization.
In one sentence
Making your content easy for AI assistants to find, understand and quote, rather than optimizing for a ranked list of blue links.
Why it matters to a business
People increasingly ask an assistant instead of searching. If the assistant cannot read your site, you are not in the answer, and no amount of traditional ranking fixes that.
Real examples
- ChatGPT
- Perplexity
- Claude
- Google AI Overviews
Every term here was explained to us once, too. Asking is how you learn it.
Answer engine optimization, in questions
The same answer, in the shape people ask it.
What is answer engine optimization (AEO)?
Making your content easy for AI assistants to find, understand and quote, rather than optimizing for a ranked list of blue links.
Why does Answer engine optimization matter to a business?
People increasingly ask an assistant instead of searching. If the assistant cannot read your site, you are not in the answer, and no amount of traditional ranking fixes that.
What are examples of Answer engine optimization?
ChatGPT, Perplexity, Claude, Google AI Overviews.
Wondering what this means for your organization?
Thirty minutes, no slides, no jargon. We will tell you which of this applies to you, and which is noise.