
What is a headless CMS?
A system that manages content or commerce and serves it over an API, with no opinion about how it is displayed.
In one sentence
A system that manages content or commerce and serves it over an API, with no opinion about how it is displayed.
Why it matters to a business
It is what lets one source of content feed a website, an app, a kiosk and now an AI agent. It also means the front end is now your responsibility.
Real examples
- Contentful
- Storyblok
- Contentstack
- Sanity

Every term here was explained to us once, too. Asking is how you learn it.
Headless, in questions
The same answer, in the shape people ask it.
What is a headless CMS?
A system that manages content or commerce and serves it over an API, with no opinion about how it is displayed.
Why does Headless matter to a business?
It is what lets one source of content feed a website, an app, a kiosk and now an AI agent. It also means the front end is now your responsibility.
What are examples of Headless?
Contentful, Storyblok, Contentstack, Sanity.

Wondering what this means for your organization?
Thirty minutes, no slides, no jargon. We will tell you which of this applies to you, and which is noise.