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The Door Nobody Thought to Lock

I made three videos for queer founders this Pride. Here is what they have to do with starting this company.

Kerrigan BaronJune 28, 20265 min read
The Door Nobody Thought to Lock

I spent two decades in enterprise. Hardware, then SEO, then digital transformation, eventually a senior director seat. Good work, the kind you put on a stage. The whole time, I was also quietly editing myself out of it. The queer part stayed home. That is a tax you pay without ever seeing the bill, and I paid it for years.

Fidget Labs is the first thing I built where I stopped paying it. The company is queer-led because I am queer, and that is not a coat of paint on the consulting. It is the foundation. The work and the person are finally the same thing.

In one of the videos I made this month, I describe the door I walked through to get here. It was not a VC office. It was a door nobody thought to lock.

So this Pride I made three of them. Not to explain queerness to anyone who needs it explained. I made them for the people who already live it. Other queer founders, building real things while doors get shut in their faces. Peer to peer, not spokesperson to audience.

Here they are.

Why this year

I could have made these any year. I made them this one because the stakes moved.

Two things are happening at once. The world is telling queer people, and trans people most of all, to get smaller. Quieter. Less visible. And at the same moment, the systems that will run everything for the next generation are being built, in rooms most of us are nowhere near. The defaults are being set right now, and defaults are sticky. Miss this window and a whole generation of tools ships with us as the edge case.

Both of those push the same direction, and it is the opposite of the one we are being sold. Not smaller. Louder, and inside the room. Visibility stops being a vanity move when the alternative is getting designed out of the future. At that point it is the whole game.

The same reason I started this

Starting Fidget Labs was me deciding to be in the room as myself. These videos are that same decision, turned to face the community instead of a client.

If there is one thing I want another queer founder to take from any of this, it is this. The door that closed on you was information about the building. It was not a verdict on you. There are doors nobody thought to lock. I found one. I am holding it open and telling you there are more of them than they want you to believe.

Where this goes

That is the work, and it is also the business, because for me those were never separate. If you want to see where your organization actually stands with AI, instead of running on whatever defaults you inherited, I built a free readiness check. Ten minutes, benchmarked against the MACH Alliance 2026 report. (I wrote about why I built it here.) No gatekeeper at this one. Walk through it.

Kerrigan Baron

Written by

Kerrigan Baron

CEO & Founder

they/them

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The Door Nobody Thought to Lock | Focal Point - Fidget Labs